[Business Ideas to go] Billboard 2.0

The Social Billboard - Beta Billboard v2.0

Marketing teams spend an awful amount of money advertising across their different channels, however we are seeing budgets shifting to digital, mobile and social. The challenge is to get organisations using traditional tools (bollboards, magazines etc.) but with the 'social eye' in mind! 

Companies have already invested in creating their social presence, but the question is how do you tie your advertisement to your social platforms; be it in a magazine, on a cereal box, a tv commercial or a even a billboard (whatever the marketing terms is for is - channel marketing?), to your social feeds where customers are maybe engaging and chit-chatting about your brand?  

In a previous post, I mentioned how measuring ROI (return on investment) for marketing should really be about the conversations that are created about a brand, as it measures engagement and hence increasing the chance of a sale. 

So here is an idea to tickle your mind;

So I hear some of you thinking out loud, 'oh Thamimus - but they already have stuff like this, I've seen it at Victoria Station!', sorry - but you missed the point. This idea is about putting the customer at the heart of the campaign, rather than the product. So this means pushing how and what customers are saying about products, as opposed to organisations merely (and usually very annoyingly) pushing product content to potential customers. 

Let me talk you through an example;

1) I go to Sainsbury's everyday to buy something delicious from their bakery. (Sainsbury's actually have an awesome Sustainability Plan integrated at the core of their business plan)

 

2) On my way down the escalator I have nibbled and tweeteed/facebooked/instagrammed about how scrumptious my chocolate,caramel bites are! (notice the digital board by the train times)
Whilst coming down the and tweeting, Sainsbury's have tracked my comments across their social media (for the past month). And using geo-location tools know that I am at Victoria Station. 

3) BOOM! as soon as I have come down the escalator, I am directed by Sainsbury's to check the billboard. 

Now wouldn't that be a nice surprise for a loyal customer? 

Now not only would I rant on about my lifetimes supply forever, but also attract potentially new customers who may subconsciously like the idea of having a short moment of fame :) which as a result may change their buying habits.

So that's a pretty bold new concept, which I am sure we will be beginning to see in the coming 18 months. So show some love and let me know what you think!