Naturally, when this rather heart warming ad campaign was targeted to a targeted audience, I could not help but think why. Thinking through the fond childhood memories of yoyo wars and keeping my tamagotchi alive, it struck me that google was also a Gen Y player, so bravo Microsoft! Not sure how it will win over users to use IE though?
Well, IE made a blunder with IE6 (Windows XP) that ruined their market promoting users to shift to newer, faster and more efficient browsers. However, since IE8 and 9, strictly for regular browsing and entertainment, I kind of like IE and prefer it over Firefox, Chrome etc for its simplicity and I dont find it any slower than competing browsers (got to love the color system of tab groups). For development however, its another story, its every web developers nightmare to code something that would work on IE as well but possibly that will or has changed in IE's favor with newer releases. With this ad, heartwarming as it is, IE needs to take a more aggressive comaritive stand against its rivals if it wants to create an impact in my opinion.
ReplyDeletei guess their insight was:
ReplyDeletei grew up in the 90's and miss those cool times, i whish i could enjoy my life as it was back then
but i don't really see many users thinking this way, it seems to me that for generation Y IE is already lost and they should finally delist or rebrand it. sure it is still popular in b2b market but this strategy leads nowhere.
it actually seems to me that insight mentioned above is adressed to Microsoft & IE itself, i guess they miss 90's a lot ;p
Hey sorry i just realised this!
ReplyDelete90s were awesome! it would be so kool to bring back some of old school habits back into some form we can use for the modern times! Imagine like a facebook for pokemon haha!
But seriously, I absolutely agree, IE would have a better chance of introducing a new product extension for the next generation to grow up and familiarise with..
Sorry about late response - saw this very late!
ReplyDeleteSome interesting thoughts from a developers perspective deffo! When you say aggressive stance - do you mean as a marketing stunt or as a core product? if so, what would you do?